Sales

 Crafted ERP for sales Teams

Crafted ERP empowers sales teams by giving them a real-time 360-degree view of their sales pipeline, access to sales process automation tools and a convenient mobile app for logging customer interactions.

Learn More

Single platform giving you complete visibility into your sales pipeline.

Configurable dashboards help sales reps to see the information they need to service your clients.

Streamline your sales team's workdays with configurable sales automation and approvals.

Maximize revenue and profits by implementing industry-leading sales management practices. 

From taproom door to production floor, online store to accounting, warehouse, inventory and more. 

Our goal in creating Crafted ERP was to provide our clients with a single cloud-based software that allowed them to manage every aspect of their breweries. 


We have worked with our brewery clients globally to continually improve Crafted ERP and ensure that it offers our brewery clients a platform to control their brewery operations, simplify their IT ecosystem and grow their businesses. 

Empowering Sales Teams to Automate and Streamline Their Sales Activity

Key Benefits of Crafted ERP for sales teams

Customer Relationship Management

Flexible and configurable CRM on platform to help you better track your customer information and key sales data.

Customer Prioritization

Assign customer prioritization categories to ensure that your premium customers always receive leading customer service from your team members.

Sales Forecasting

Sophisticated sales forecasting helps sales managers to keep their finger on the pulse and make good decisions with accurate data.

Salesforce Automation

Automate frequently performed sales tasks such as customer emails, payment reminders or new product announcements.


Orders & Fulfillment

Quickly and easily create orders and track their fulfullment status from your personalized sales rep dashboard.

Webstore

Integrate your eCommerce platform to ensure orders that are placed on your webstore are actioned quickly.

Customer Portal

Improve your customer satisfaction and streamline their order processing and account management with our customer portal.

Vendor Portals

Allow your key vendors to self-manage their account details and enter delivery information.

Order Profitability

Easily see the profitability of every order and ensure that sales reps are discounting within your approved thresholds.

Mobile App Ordering

Take advantage of our responsive mobile app to make placing orders while out of the office simple and pain free.

Sales force automation systems supercharge sales performance.

Crafted ERP's Sales Force Automation (SFA) software powers sales organizations with integrated sales processes from opportunity, upsell and available to promise to sales forecasting, order management, fulfillment, and sales commission.


Unlike other solutions, Crafted ERP's SFA software gives your sales team unprecedented visibility into every aspect of the customer relationship, including quality issues and back-office information such as contracts and inventory. With real-time dashboards, sales reps and managers gain better insight to sell, upsell, drive new products, and properly set customer expectations.


Customer Service Management

Deliver excellent customer service across every touchpoint with integrated customer service software.

Crafted ERP's integrated customer service management solution gives you a 360-degree view of customers-helping to improve overall customer satisfaction, attract new customers and lower service costs.


Only Crafted ERP's customer service software gives everyone that interfaces with the customer—sales, support, service, and fulfillment—access to complete, key customer data in real time empowering them to better support your customers while driving upsell and cross-sell.


Check Out Our Latest News and Articles

Beer tasting being poured at CBC 2023 in Nashville

10 Events We Can’t Wait to See at CBC

By Bree Neely • 18 Apr, 2024
The Craft Brewers Conference is just a few days away, and we’re very excited to be attending, sponsoring, meeting up with old friends and getting to know new ones. If you’re headed that way, be sure to visit us at Booth 976. We’ll be serving beer – and slinging swag – throughout the entire event, and would love to either reconnect or meet for the first time.
Brewery manager checking in on customers in taproom

The Power of Integrated CRM in the Beverage Industry

By Sheri Pape-Blythe • 16 Apr, 2024
If you’ve heard it once in the beverage industry, you’ve heard it a thousand times: You must know your customer. Great product alone isn’t enough! Customer data is arguably among the most critical pieces of information you can collect and analyze in any business, particularly in the increasingly competitive beverage industry. To succeed, you must clearly understand your customers’ needs and behavior as well as solicit their feedback. Having accurate, real-time customer data can ignite your sales processes – if you know how to use it.
Two men working in brewstillery, and one is using a beverage ERP

How complicated is brewstillery TTB reporting?

By Sheri Pape-Blythe • 03 Apr, 2024
The beverage alcohol industry has seen a dynamic shift over the last decade. Beer, once the leading bev-alc drink of choice, officially gave up its position to spirits in 2022. As the demand for beer went down, craft breweries began investigating ways to draw in new customers and create additional revenue streams. At the same time, distilleries recognized the many similarities between beer and spirits – such as equipment, ingredients and production – and created hybrid operations. Thus, the “brewstillery” was born: a brewery/distillery combo that’s elevating craft to a new level.
Winemaker entering tank measurements on a tablet

Fuel Innovation and Growth by Harnessing the Power of Winery Data

By Sheri Pape-Blythe • 22 Mar, 2024
A shift has been happening in the picturesque valleys where vineyards stretch as far as the eye can see. It’s not heralded by the clamor of machinery or the bustle of harvest; it’s signaled by the click of a mouse and a brisk tapping noise on a keyboard. While the 2024 Silicon Valley Bank annual wine report paints a sobering picture of waning consumer demand and climbing production costs, there is hope for wineries willing to embrace change and leverage the power of data.
Man choosing RTD beverage at store

When is the Right Time to Launch an RTD?

By Sheri Pape-Blythe • 18 Mar, 2024
RTDs are the rockstars of the bev-alc scene. Craft beer is working on reclaiming its moment and cocktail culture is undoubtedly en vogue, but RTDs continue to steal the spotlight. Why? Convenience, flexibility and an undeniable appeal to a diverse consumer base, to name just a few reasons. According to Grand View Research, the global RTD market is expected to grow at a compounded annual growth rate of 14% until 2030, making it the fastest-growing category in the industry.
Group of winery employees meeting about ERP implementation plan

What are the Key Roles to Fill for ERP Implementation Success?

By Sheri Pape-Blythe • 12 Mar, 2024
If you own or manage a beverage manufacturing company, you know how challenging it can be to run a successful business in a competitive and highly regulated industry. You need to oversee and control your inventory, production, sales, distribution, accounting, and compliance while delivering high-quality products to your customers.
Flight of beers at Burleigh Brewing Co. in Australia

Burleigh Brewing Finds its Niche with Crafted ERP

By Sheri Pape-Blythe • 29 Feb, 2024
In 2007, Peta and Brennan Fielding founded Burleigh Brewing Co. on the Gold Coast of Australia, which offered the perfect vibe for their laid-back, slow-brewed beers. The Queensland-based brewery embarked on a mission to redefine the Australian brewing scene with mainstream German-style lagers. With their flagship no-carb lager, Burleigh Bighead, they captured health-conscious beer enthusiasts' hearts (and taste buds) nationwide.
Two distillery workers in production

Uncovering and Understanding Your Distillery's Change Capacity

By Sheri Pape-Blythe • 16 Feb, 2024
As the craft spirits industry adapts to meet evolving consumer preferences and regulatory requirements, many establishments are turning to enterprise resource planning (ERP) systems for operational efficiency and improved business processes. Comprehensive distillery ERP software solutions offer a reliable route to streamlined operations and data-driven decision-making, but can sometimes be met with resistance by team members who are used to a traditional set of processes and programs.
Man working on data cleansing at beverage company

How to Prep Your Data for Beverage ERP Migration

By Sheri Pape-Blythe • 12 Feb, 2024
Today, organizations are increasingly realizing the significance of effective data management in their operations. With accurate, real-time data at their disposal, businesses can make informed decisions, leverage opportunities promptly and improve overall efficiency. Specifically, when it comes to enterprise resource planning (ERP) implementations, data quality and management play a pivotal role.
Young winemaker leading tasting

6 Winery Marketing Tactics to Win Over Generation Z

By Sheri Pape-Blythe • 05 Feb, 2024
Not too long ago, the wine industry represented the epitome of sophistication and class in the bev-alc market. Now, it's facing many of the same challenges as craft beer. In 2023, wine sales experienced a 4.5% decline in volume, and less than a third of American households were regular wine consumers, according to Wine2Wine Media Forum. The shining light? There was a rise in wine consumption among adults over the age of 60, but relying solely on this demographic is akin to aging fine wine without the perfect pairing – it's not sustainable.
Show More
Share by: